This is where you see recommended videos and where many people spend countless hours scrolling. The ‘For You’ page is part of the home page on TikTok. Making a business account is free, easy to set up and it offers more features, such as analytics and promotion options, that you don’t get with a personal account. If you have a TikTok business account, you can add a link to your Folksy shop, Instagram, Youtube or even your email address for customer enquiries. (So if you choose to stick with a personal account, make sure you have a clickable link to your shop in your Instagram or Youtube bio instead.) If you have a personal TikTok account, you can add a link to either your Instagram or Youtube channel but you won’t be able to add a clickable link to your shop. When people tap this link it opens a new page on their device. Just like on Instagram, TikTok allows you to add a clickable link in your profile. We’ve got loads of tips in this article on how to write short, snappy bios for your creative business that are full of heart and personality – Think about what you want to say here to draw in followers and potential customers. Going with one of these three options give viewers a good idea of who you are right off the bat.Īdding a bio helps people understand who you are and what you’re about – it’s similar to your Folksy shop tagline. When setting your profile pic on TikTok, choose an image that shows either: Tip: Even if you’re not sure you’re going to be using TikTok, it’s a good idea to set up an account now to make sure someone else doesn’t take your username. Keeping a consistent username across all social media platforms is good for brand awareness and makes it easier for people to find you. If it’s already taken, try something as close as possible to your Folksy shop name. We’d highly recommend choosing the same username for TikTok as on other social media channels, and ideally the same as your Folksy shop – assuming it’s available. It’s good to think about these things right at the beginning, especially your username, so that your profile aligns with your brand identity and anyone who follows you elsewhere on social can easily find you on here too. We’d recommend following FolksyHQ too, naturally :) Share your TikTok questions and experiences with other Folksy sellers on the Folksy Forums.īefore starting out on your TikTok adventure, you’ll need to set up your profile. You’ll start seeing more accounts that you actually like in your ‘Suggested Accounts’ section too. Once you start to like, comment, follow or share content you enjoy, you’ll start to see more content tailored to your interests. The more you show TikTok what you like through your searches, the better your home page becomes. If you like the videos, start following the accounts of their creators.Watch some of the videos related to these searches that catch your eye.Type in keywords for creative small businesses – try folksyseller, handmade and arttok (which has 1.6 billion views).Ignore the videos on TikTok’s home page and go straight for the ‘Discover’ page.Here are some tips to get you started on the right track… However, there’s a whole community of small businesses and a love for handmade on this app. With Gen Z dancing to the latest hits or a viral video, it’s easy to open TikTok and think, “this isn’t the platform for me”. We’re here to help you get your head around how TikTok works, starting with the basics, share some ideas for your first TikTok video and show you how to find the content you actually want to see (and not just celebs dancing with their dogs, although that’s always good too.) How to start using TikTok But TikTok is fun! And as a visual video-based app, it has so much potential for creatives like you, plus it can put you in front of a whole new audience. ![]() Yes, another thing to get your head around. ![]() ![]() How to use TikTok as a small creative business – the basics
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